2 min read

Business Innovation Starts With Communication.

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How clear your organization communicates will define whether you achieve your innovation goals or not.

As companies rush to keep up with the digitization of their workforces, teams need to align on investments made and their results company-wide.

The stakes are high. For some companies, innovation is a matter of survival. One Gartner survey predicts that while 70 percent of businesses are transitioning to become more digital, only 30 percent of them will succeed. 

On the other hand, onboarding an entire organization onto new technology without a clear direction is not enough. As tech adoption and business innovation grows within a company, communication decreases. Teams experience a learning curve that can be frustrating and damage company morale. Creating a thriving, digital workforce requires developing company-wide communication across the organization’s innovation process. 

Create a system of communication and team alignment.

Taking a systematic approach to communication before building up your tech stack can help supercharge your organization’s innovation efforts and adoption company-wide. If your employees know the company’s overall initiative and the reasoning behind bringing in or changing existing technology, they will be more likely to implement it in ways that can fuel your innovation process and help accelerate speed to market.

Know your brand's story.

Concrete alignment on your company’s mission, vision, and brand story can help teams make strategic decisions on partner alignment and acquisition selections. Knowing how to position your company to outside organizations is a critical component of a business innovation strategy. RIDG recently helped a company craft their brand story as part of an overall growth strategy. The workforce solutions company was able to craft a brand story for their evolving identity and mission that they used as a guide for making acquisition decisions.

Think like a CEO. 

When it comes to getting funding and support for business innovation, leadership needs to know how your ideas will support the company’s growth. Since 92 percent of innovations fail, C-suite leaders can be hesitant to support initiatives that are not directly linked to profitability. Communicating clear, defined business goals, and metrics for how your ideas will grow the business will not only help generate support for innovation, but help facilitate deeper relationships across the company.

Learn more about RIDG’s innovation communication infrastructure.